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Privacy policy for eero Websites

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Privacy for eero Websites

Last updated June 29, 2018

This Privacy Policy for eero Websites describes information that eero inc. (“eero”) collects, uses, shares, and stores, including Personal Data (defined below). This policy focuses on information related to the operation of the public websites available at eero.com and eero.com sub-domains (each, a “Site”), including our online store.

eero has designed a home WiFi system, consisting of a combination of WiFi network hardware devices (“eero Device(s)”) and eero Device software that can be accessed via the eero mobile application (the “Application”) and online services that we provide to users of eero Devices and eero Application(s) (“Services”, and together with the eero Devices and the Application, the “Products”)). We provide additional details about how we collect and use information from our Products in our Privacy Policy for Devices, Applications and Services.


Our Privacy Promise:

  • We will be clear about the different types of information we collect and how we use them.

  • We will use best-in-class data security tools to keep your data safe and protect the eero Devices from unauthorized access.


International data transfers: by accessing our Sites and providing us with data, you acknowledge and agree that your Personal Data may be collected, processed and stored by eero or its service providers in the United States and other countries where our servers reside. Please be aware that the privacy protections and legal requirements, including the rights of authorities to access your personal information, in some of these countries may not be equivalent to those in your country. If you are accessing the Sites from the European Economic Area or other regions with laws governing data collection and use that may differ from United States law, you agree to the transfer of your Personal Data to the United States and other countries where eero operates.


Questions; contacting eero; reporting violations.

If you have any questions, concerns or complaints about our Privacy Policy or our data collection or processing practices, please contact us via e-mail at privacy@eero.com. If you want to report any security violations to us, please review our Security team contact info: (https://support.eero.com/hc/en-us/articles/115005392803-How-do-I-contact-eero-s-Security-team-).

  1. User consent

    By submitting Personal Data through our Site, you agree to the terms of this Privacy Policy, and you consent to the collection, use and disclosure of your Personal Data in accordance with this Privacy Policy.

  2. A note about children

    We do not intentionally gather Personal Data from Site visitors who are under the age of 13 (and our Services are not directed at children). If a child under 13 submits Personal Data to eero via a Site and we learn that the Personal Data is the information of a child under 13, we will attempt to delete the information as soon as possible. If you believe that we might have any Personal Data from a child under 13, please contact us at support@eero.com.

  3. Types of Data we collect

    “Personal Data” means data that allows someone to identify or contact you, including, for example, your name, address, telephone number, e-mail address, as well as any other non-public information about you that is associated with or linked to any of the foregoing data, and may also include IP addresses, headers, firmware data, or clickstream data (collectively “Site Data”), to the extent that such data is associated with or linked to data that allows someone to identify or contact you.

    “Anonymous Data” means data that, either in its original form or as the result of anonymization procedures that we perform on Personal Data, is not associated with or linked to your Personal Data; Anonymous Data does not, by itself, permit the identification of individual persons. We collect Personal Data and Anonymous Data as described below.

    We aim to ensure that any Personal Data we have collected is accurate, complete and current as required for the purposes for which the information is used. However, we require your assistance to help us. If we have Personal Data about you that is not accurate, please let us know at the contact information provided above.

    1. Information you provide to us

      We may collect Personal Data from you, such as your first name, last name, e-mail, city, province/state, and telephone number(s) when you create an account to purchase a Product from us (“Account”). When you order our Products on our Site, we, or our payment processors, will collect all information necessary to complete the transaction, including your name, phone number, credit card information, billing information and shipping information. This information may be shared with third parties who help process and fulfill your purchases. If you use our configuration recommendation tool (the “Quiz”), we will collect information you provide about the physical layout of your home and the identity of your Internet Service Provider.

      If you provide us feedback or contact us via e-mail, we will collect your name and e-mail address, as well as any other content included in the e-mail, in order to send you a reply. When you participate in one of our surveys, we may collect additional profile information. We may also collect Personal Data at other points in our Site that state that Personal Data is being collected.

    2. Information collected via technology

      • Information collected by our servers

        To make our Site and Services more useful to you, our servers (which may be hosted by a third party service provider) collect information from you, including your browser type, operating system, Internet Protocol (“IP”) address (a number that is automatically assigned to your computer when you use the Internet, which may vary from session to session), domain name, and/or a date/time stamp for your visit.

      • Log files

        As is true of most websites and applications, our Site will gather certain information automatically and store it in log files. This information includes IP addresses, browser type, ISP, referring/exit pages, operating system, date/time stamp, and mobile device identifier or manufacturer data. We use this information to provide the Services, analyze trends, administer the Site, track users’ movements around the Site, gather demographic information about our user base as a whole, and better tailor our Services to our users’ needs. For example, some of the information may be collected so that when you visit the Site or the Services again, it will recognize you and the information could then be used to serve advertisements and other information appropriate to your interests.

      • Cookies

        Like many online services, we use cookies to collect information. “Cookies” are small pieces of information that a website sends to your computer’s hard drive while you are viewing the website. We may use both session Cookies (which expire once you close your web browser) and persistent Cookies (which stay on your computer until you delete them) to provide you with a more personal and interactive experience on our Site. This type of information is collected to make the Site more useful to you and to tailor the experience with us to meet your special interests and needs.

      • Pixel Tags

        In addition, we use “Pixel Tags” (also referred to as clear GIFs, web beacons, or web bugs). Pixel Tags are tiny graphic images with a unique identifier, similar in function to Cookies, that are used to track online movements of web users. In contrast to Cookies, which are stored on a user’s computer hard drive, Pixel Tags are embedded invisibly in web pages. Pixel Tags also allow us to tell whether e-mails have been opened to ensure that we are sending only messages that are of interest to our users. We may use this information to reduce or eliminate messages sent to a user.

      • How we respond to do not track signals

        We do not currently respond to “do not track” signals or other mechanisms that might enable consumers to opt out of tracking on our Site. The only way to completely “opt out” of the collection of any information through cookies or other tracking technology is to actively manage the settings on your browser or mobile device to delete and disable cookies and other tracking/recording tools. (To learn more about cookies, clear GIFs/web beacons and related technologies, you may wish to visit https://cookiesandyou.com/).

        We permit third-party advertising partners to use cookies, Pixel Tags and other technology to collect information about your browsing activities over time and across different websites when you use our Site. For example, we use advertising services provided by third-party ad partners, such as Google Display Network, Facebook and Twitter, to market our services to you on other websites and online services. Through a process called “retargeting,” each service places a cookie on your browser when you visit our Site so that they can identify you and serve you ads on other sites around the web based on your browsing activity. To avoid use of this information for advertising by these third-party ad partners, you can change your browser settings to reject cookies or to notify you when cookies are set and you could select the Do Not Track option on your browser, though we have no control over and cannot confirm whether these third party ad parties honor the Do Not Track browser signal. Additionally, many advertising companies are members of the NAI or DAA and/or provide opt-outs on those industry pages at networkadvertising.org/choices or aboutads.info/choices.

      • Analytics Services

        We use third party analytics services (“Analytics Services”) to help analyze how users use our Site. We use the information we get from Analytics Services only to improve our Site and Services. The information generated by the Cookies or other technologies about your use of our Site (the “Analytics Information”) is transmitted to the Analytics Services. The Analytics Services use Analytics Information to compile reports on user activity. The Analytics Services may also transfer the Analytics Information to third parties where required to do so by law, or where such third parties process Analytics Information on their behalf. Each Analytics Service’s ability to use and share Analytics Information is restricted by such Analytics Service’s Terms of Use and Privacy Policy. By using our Site and Services, you consent to the processing of data about you by Analytics Services in the manner and for the purposes set out above. For a full list of Analytics Services, please contact us at support@eero.com.

  4. Use of your Personal Data

    1. General user

      In general, Personal Data you submit to us via the Sites is used to respond to requests that you make, to aid us in serving you better, and to provide the Services to you. We use your Personal Data in the following ways:

      • Provide improved administration of our Site.
      • Improve the quality of experience when you interact with our Site.
      • Track your purchases of our Devices and Services.
      • Tailor marketing of our Devices and Services to your interests.
      • Perform research and analysis about your use of, or interest in, our products and services.
      • Manage our business.
      • Respond to your inquiries related to employment opportunities or other requests.

    2. Mailing List Information

      You may choose to submit your email address via a submission form located on our Site or when you sign up for an Account. Your email address may be used to send you news about eero services, surveys, products or promotions. We may use one or more service providers, including to administer these messages.

    3. User testimonials and feedback

      We often receive testimonials and comments from users who have had positive experiences with our Services. We occasionally publish such content. When we publish this content, we may identify our users by their first and last name and may also indicate their home city. We obtain the user’s express consent prior to posting his or her last name along with the testimonial. We may post user feedback on the Site from time to time. We will share your feedback with your first name and last initial only. If we choose to post your first and last name along with your feedback, we will obtain your consent prior to posting your last name with your feedback. If you make any comments on a blog or forum associated with our Site, you should be aware that any Personal Data you submit there can be read, collected, or used by other users of these forums, and could be used to send you unsolicited messages. We are not responsible for the personally identifiable information you choose to submit in these blogs and forums.

    4. Creation of Anonymous Data

      We may create Anonymous Data records from Personal Data by excluding information (such as your name, email address, or IP address) that makes the data personally identifiable to you. We use this Anonymous Data to analyze request and usage patterns so that we may enhance the content of our Services and improve Site navigation. We reserve the right to use Anonymous Data for any purpose and disclose Anonymous Data to third parties in our sole discretion.

  5. Disclosure of your Personal Data

    We disclose your Personal Data as described below and as described elsewhere in this Privacy Policy.

    1. User Consent or Direction

      We may share or disclose your Personal Data at your direction, such as when you authorize a third party web client or application to access your Account or when you direct us to share your feedback with a business. We have no control over, do not review, and cannot be responsible for these third party web clients and applications.

    2. Third Party Service Providers and Companies

      We may share your Personal Data with third party service providers and other companies to:

      • provide you with the Services that we offer you through our Site, including fulfilling orders, processing credit card payments, or other functions necessary for our business;
      • analyze how our users use our Site and Services;
      • facilitate creation of accounts; provide technical support;
      • and/or provide other services, including but not limited to services on behalf of eero.

    3. Affiliates

      We may share some or all of your Personal Data with our subsidiaries, joint ventures, or other companies under a common control (“Affiliates”), if any, in which case we will require our Affiliates to honor this Privacy Policy.

    4. Corporate restructuring

      We may share some or all of your Personal Data in connection with or during negotiation of any business transaction, including merger, acquisition or dissolution, transaction or proceeding involving sale, transfer, divestiture, or disclosure of all or a portion of our business or assets. In the event of an insolvency, bankruptcy, or receivership, Personal Data may also be transferred as a business asset. If another company acquires our company, business, or assets, that company will possess the Personal Data collected by us and will assume the rights and obligations regarding your Personal Data as described in this Privacy Policy.

    5. Custom Audiences.

      We may use marketing tools such as Facebook's Custom Audience and Lookalike Audience programs that enable us to display personalized ads to eero customers as well as consumers with characteristics similar to those of our existing eero customers. To identify our existing customers to Facebook and determine relevant characteristics of our existing customer base, we may process your email address and phone number through a “hashing” application that converts this information to a string of alphanumeric data that is then sent to Facebook to enable Facebook to identify you (Custom Audiences) and identify other Facebook users with similar profile characteristics (Lookalike Audiences).

      You may opt-out of future participation in our Facebook Custom Audience and Lookalike Audience program by sending an email, from the email address you are opting out of, to the email address provided in our contact information above. For your opt-out to be effective, you must: (i) place the following text in the subject line of the email - "Opting Out of Facebook Website Custom Audience Ads", and (ii) in the body of the email, include your name and email address. We will remove your name and email address from all of our future Facebook Custom Audience and Lookalike Audience datasets. In addition, you can use the Facebook advertiser preferences and settings available through Facebook’s account and privacy management features to hide any future ads from eero

    6. Other disclosures

      Regardless of any choices you make regarding your Personal Data (as described below), eero may disclose Personal Data if it believes in good faith that such disclosure is necessary (a) in connection with any legal investigation; (b) to comply with relevant laws or to respond to subpoenas or warrants served on eero or as otherwise permissible by law; (c) to protect or defend the rights or property of eero or its users of the Site or Services; and/or (d) to investigate or assist in preventing any violation or potential violation of the law, this Privacy Policy, or our Terms of Use.

  6. Third party websites

    Our Site may contain links to third party websites. When you click on a link to any other website or location, you will leave our Site and go to another site and another entity may collect Personal Data or Anonymous Data from you. We have no control over, do not review, and cannot be responsible for, these outside websites or their content. Please be aware that the terms of this Privacy Policy do not apply to these outside websites or content, or to any collection of your Personal Data after you click on links to such outside websites. We encourage you to read the privacy policies of every website you visit. The links to third party websites or locations are for your convenience and do not signify our endorsement of such third parties or their products, content or websites.

  7. Your choices regarding your information

    We will periodically send you free newsletters and e-mails that directly promote the use of our Site or Products. When you receive newsletters or promotional communications from us, you may indicate a preference to stop receiving further promotional communications from us and you will have the opportunity to “opt-out” by following the unsubscribe instructions provided in the e-mail you receive or by contacting us directly (please see contact information above). However, despite your indicated e-mail preferences for promotional messages, we may continue to send you service-related communications, including notices of any updates to our Terms of Use or Privacy Policy.

    1. Cookies

      If you decide at any time that you no longer wish to accept cookies from our Site for any of the purposes described above, then as described above, you can instruct your browser, by changing its settings, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. Consult your browser’s technical information. If you do not accept cookies, however, you may not be able to use all portions of the Service or all functionality of the Service. If you have any questions about how to disable or modify cookies, please let us know at the contact information provided above.

    2. Changing or deleting your Personal Data

      You may correct any of your Personal Data in your Account by editing your profile within your Account or by sending an e-mail to support@eero.com. You may request deletion of your Personal Data by us, and we will use commercially reasonable efforts to honor your request, but please note that you may not be able to use your eero Devices if we have deleted the Personal Data in your Account, and that we may be required to keep such information and not delete it (or to keep this information for a certain time, in which case we will comply with your deletion request only after we have fulfilled such requirements). When we delete any information, it will be deleted from the active database, but may remain in our backups. We may also retain your information for fraud prevention or similar purposes.

    3. Safeguarding your Personal Data

      We take reasonable measures to ensure that Personal Data is kept safe from loss or theft, unauthorized access, use, copying, disclosure or modification. Safeguards include physical, organizational and technical measures appropriate to the sensitivity of the Personal Data.

  8. Retention of Personal Data

    We only keep Personal Data for as long as it is required for the reasons it was collected. The length of time we retain information varies, depending on the Service, the nature of the information, and any business or legal requirements. The retention period may extend beyond your relationship with us. When your personal information is no longer required for our purposes, the information is either physically destroyed or deleted.

  9. Changes to this Privacy Policy

    This Privacy Policy may be updated from time to time for any reason. We will notify you of any changes to our Privacy Policy by posting the new Privacy Policy at www.eero.com/legal/privacy-website and we will change the “Last Updated” date above. You should consult this Privacy Policy regularly for any changes.